Junior Mini Croissant

We were approached by Wafra International to create an animated advert for a Syrian Croissant company, and the final ad was broadcast during Arab’s Got Talent on MBC, viewed by over 10 million people. 

From storyboards to final ad, we have worked at every stage to make something we are really proud of.

Once we had secured the project, the first step was brain storming and  storyboarding.

Through lots of ideas, rounds of discussion and reiterations, the client settled on the idea that the croissant family work in a factory producing the mini croissants. The key features the client wanted included was that it was healthy, delicious, fun for kids and approved by mothers.

We worked closely with the marketing team to get the right balance between the modern tech and the wholesome familial element, whilst also incorporating humour and fun.

As if we didn’t love the project enough already, when the music was sent to us, we knew this was going to be an incredible final video, and the song is still regularly blasted in the office until this day.

Junior Mini Croissant, For Sure!