Huawei - Ready for 2020

The creative team at Engine House were tasked with creating three thirty-second videos, each telling the story of a new digital innovation – 4.5G Virtual Reality, Pizza-delivering drones and Driverless Cars to be unveiled at a global conference in Hong Kong. Huawei were after a strong cartoony style, a clean “Disney” look, which would evoke emotion and compassion to bring their stories to life.

A striking look was imperative; we used the speed and efficiency of 3D computer-generated imagery to craft something more like traditional drawn animation to emotively demonstrate the ways in which this incredible new technology can benefit us all. Working from storyboards provided by the agency, Engine House designed all characters and locations, dictating the visual style and atmosphere, in a turnaround time of only five weeks.