WF Central

Through Ogilvy Hong Kong, we were asked to create 90 second animation to promote the new WF Central Shopping Centre, using an inky style inspired by the history of the local area.

Rather than making generic After Effects graphics of the ink drops, we used practical techniques using ink and canvas to create a more authentic effects to suit the exact need of the project. This meant we have much more control over the ink animation, and we could create a really satisfying bleed into the “paper” on each shot.