WF Central

CREATED FOR:
LANDMARK HOTEL GROUP

 

DATES:
August РSeptember 2016

 

WHAT THE CLIENT ASKED FOR:

A 90 second animation to promote the new WF Central Shopping Centre, using an inky style inspired by the history of the local area.

 

WHAT WE DELIVERED:

Rather than making¬†generic After Effects graphics of the ink drops, we used practical techniques using ink and canvas to create a more authentic effects to suit the exact need of the project. We wrote a blog about it, and you can even download the ink assets for free! This meant we have much more control over the ink animation, and we could create a really satisfying bleed into the “paper” on each shot.