LANDMARK HOTEL GROUP
August – September 2016
WHAT THE CLIENT ASKED FOR:
A 90 second animation to promote the new WF Central Shopping Centre, using an inky style inspired by the history of the local area.
WHAT WE DELIVERED:
Rather than making generic After Effects graphics of the ink drops, we used practical techniques using ink and canvas to create a more authentic effects to suit the exact need of the project. We wrote a blog about it, and you can even download the ink assets for free! This meant we have much more control over the ink animation, and we could create a really satisfying bleed into the “paper” on each shot.