Sceptre Books, Hodder & Stoughton
WHAT THE CLIENT ASKED FOR:
An animated book trailer, based on the cover artwork for part of the reveal campaign, including various quotes and reviews to create mystery and intrigue around the novel.
WHAT WE DELIVERED:
The cover design was extremely beautiful and striking, so we utilised this to create an eclectic and artful animation. Working with layered PSD files, we cut out certain aspects and layered them back in, adding movement on the insects and a “blooming” effect on the flowers for a dynamic feeling.
The book trailer was shared across social media on announcement of the new novel. David Mitchel himself had the following to say on the trailer: