WHAT THE CLIENT ASKED FOR:
Working with Idomoo, we were asked to create a dynamic video which tracked the viewer’s details onto various customisable aspects, such as credits cards, gig ticket and billboards. The video was then to be sent to all Barclays UK Premier clients when they signed up, and featured a voice-over with their name, as well as other personalised elements throughout the video. Before, it was felt that the traditional methods felt impersonal to the client, and Barclays were keen to create a stronger connection, particularly with new Premier clients. Using a dynamic video such as this meant that customers felt more personally regarded by the bank.
After the launch of the campaign, Barclays experienced a rise in Premier rewards uptake, and a huge rise in digital channels adoption and direct debit adoption.
The video has also since gone on to win a gold Content Marketing Award in the category of “Best Finance”. Take a look to find out more about the Content Marketing Awards and the list of winners.